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From: Lance - Automotive Personal Car Market
Date: 16 May 2003
Time: 01:00:50
As many companies try to diversify their trade services we are seeing a rather unusual migration ot services that one might never think possible in the Oil Change Quick Lube Industry. One company we visited had closed one of it's bays since it had a Wal-Mart across the street and started to install car sterios, specifically XM Radio. Now we tested the XM Radio ourselves and our gut feeling right away was this: XM Sattelite Radio is great. --- I recommend everyone buy a system for their car of Satellite radio. Go to http://www.xmradio.com and check it out. It is very excellent, inexpensive and impressive, soon it will be offered for your wireless PDA. Sirius is also good and has 100 channels their website is http://www.siriusradio.com It appears that the radio station industry may be the next hit with advertising lost revenue as more and more people go to satellite radio and dump their regular radios. This is going to hurt them because new car buyers are getting the XM and Sirius systems and many are buying gift certificates for loved ones at Best Buy and Circuit City for after Christmas Installations. We know that the trade Journal Industry is tanked and consolidating fast, that Advertising magazines is way down. That companies like Procter and Gamble and Unilever paying for advertising on results only. Advertising firms are going the way side and this is hurting the industry badly and causing empty office spaces in downtown sections of large cities. Sattelite TV has also hurt TV stations by adding channels and therefore people flip channels more often some stations disallow flipping on certain commercials for an extra fee. ---- Now after reviewing this we have determined a few more facts and after our discussions and confirmations with this Quick Lube we found they had actually increased sales in their two bays to equal the three bay max volume. Simply by installing sterios and developing another set of new clientele, younger crowd on average and there seems to be no end in sight to the number of new people wanting these systems. Just a thought if your volume of oil change customers is dwindling.
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