Women Without Children 30% More Likely to Take Vehicle to a Q...

header.jpg (18521 bytes)

Women Without Children 30% More Likely to Take Vehicle to a Quick Lube

From: Lance (We have all read in the trade journals about women customers, do not be left out)
Date: 28 Dec 2003
Time: 00:34:19

Comments

The latest independent woman and women without children are 30% more likely to patronize an auto repair station or Quick Lube said a recent demographic survey showed. But how big is this segragated market segment anyway? MORE WOMEN APPROACH MIDDLE AGE CHILDLESS. The proportion of American women ages 40 to 44 who remain childless increased from 10% in 1976 to 18% in 2002. Mothers in this age group now have considerably fewer children: an average of just 1.9, compared with 3.1 in 1976. According to a new Census Bureau report, 44% of all U.S. women of childbearing age (15 to 44) are childless. The statistics may be good news for the economy: 71% of these childless women participate in the labor force. (In 1975, the total labor-force participation rate for women, with or without children, was just 46%.) This was from: SOURCE: U.S. Bureau of the Census: http://www.census.gov/ This means that it would better serve our team to cater to this growing group. Also remember that 75% of the purchasing agents in companies happen to be women and many are top executives meaning that they do not have time for children and may be in that population segment.

Site hosted by CCG

Site design by CCG Studio

DISCLAIMER: Although we exert control over all articles written by our staff and consultants, we are in no way able to assure the accuracy of any content generated by our readers. Any information or advice provided by our readers should be used cautiously, and should be considered as an opinion of such, and not the views, ideas, opinions, or advice of The Oil Change Guys. The Oil Change Guys., its staff, and consultants shall in no way be held liable or responsible for any false or misleading information or injurious advice obtained from our readers, including any information posted to this Bulletin Board forum. Any information or advice obtained from other readers through Bulletin Board postings shall be used at the reader's own risk. The Bulletin Board forum functions as a discussion group for the exchange of views, information and opinions on issues related to The Oil Change Guys, and their associated topics. The Oil Change Guys, its staff, and consultants will not be held liable for any incidental or consequential loss or damage sustained as a result of this information or advice. No user shall be entitled to claim detrimental reliance on any views received from the staff, consultants or other readers. By using this Bulletin Board and it's related forums, you agree to indemnify and hold The Oil Change Guys, its staff and consultants harmless from any claims arising as a result of your use of the information or materials you download from or upload to the Bulletin Board.